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Mar 21, 2006 - New Logo for QUARKBack
Another new logo for Quark
 DENVER, C.O.—Six months after Quark Inc. unveiled a new corporate identity in an effort to signal its major overhaul as a more consumer-focused company, Quark has rebranded once again. Its previous iteration, designed by SicolaMartin, a division of Young & Rubicam Brands, received criticism from many in the design community for its close resemblance to the Scottish Arts Council logo, designed in 2001 by Glasgow-based Graven Images. “We want our logo to stand out as a unique symbol for Quark,” says Glen Turpin, Quark’s director of communications. “As a global software company, Quark takes intellectual property rights very seriously. Since the visual identity of the company represents our renewed commitment and focus on our customers, changing the mark to avoid any perception of similarity enables us to further define our unique identity.” Contact: www.quark.com
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